Drip Feeding

Drip feeding is the concept of providing your readers with information on your story’s world or your character’s backstory a little bit at a time, with small pieces here and there that come together to form a bigger picture over time. This is in comparison to, for example, a prologue that explains the entire history of your sci-fi setting in one lump of exposition. This works because it allows the reader to get to know the characters before being dumped into a history lesson, it allows for hints at a bigger and more complex universe without you necessarily needing to explain every tiny detail, and it allows for reveals and plot twists through the story about that history.

I want to talk about a TV show that is a very good example of drip feeding done right. Steven Universe is a cartoon aimed at kids, but it has a complexity to it that has given it a large number of adult fans too. In the early episodes, we are introduced to the protagonist Steven, who is living with three gems – beings who each have a gemstone that is their core being but who can project a physical form that looks similar to a human (but often in a colour that matches their gem). We learn from the start that Steven is a hybrid between a human and a gem and he spends these early episodes trying to control his magic powers, going on adventures with the gems, and fighting monsters.

What we don’t know about right away is the thousands of years of history, rebellion, warfare, betrayal, and loss that led up to this. That comes later and no all at once. We are shown little hints that point to something bigger going on. In one episode, Steven is taken to a gem battlefield that is covered in fallen weapons. Looking at what’s left, all these years later, it’s clear that a battle on a massive scale took place here, but the details of exactly who was fighting whom is not revealed until later.

Similarly, there are hints about the gems being in hiding. The gems use warp pads to travel around Earth, and one episode shows us the galaxy warp – a pad that will do the same thing but allow gems to travel from planet to planet. This warp is broken and the gems are performing a regular check to make sure that it’s still broken. An episode has Pearl trying to build a spaceship and wanting to show Steven the galaxy. At one point, she mentions homeworld, but she doesn’t talk about taking him there, she talks about maybe seeing it from a distance. When something finally comes to Earth from another world and starts trying to repair the galaxy warp, the gems are scared and the reveal comes that they rebelled against their government and are in hiding. They don’t want anyone from their homeworld to know that they’re still alive.

This reveal fits with all the clues that have come before it. As the audience, we’ve seen all the hints leading up to this moment, so the information slots into place and completes the picture.

This is just one example of many. Over the course of the show’s run, information has been provided about where gems come from, how they’re grown, the structure of the society, the rulers, the powers that they have, the war to protect Earth thousands of years ago, the history of the main characters, and so on, building up a picture of a complex setting with a rich history.

This means that the plot twists aren’t necessarily a complete shock to the audience, especially in a case like this where a lot of the audience are adults watching a show that’s primarily aimed at a younger audience. The adult viewers pick up on clues that the younger viewers might miss, speculating about future reveals, but there is something very satisfying about being proved right when one of those twists comes. When the show makes a revelation, we can look back at the clues and think, “Yes, that makes sense.”

Often, drip feeding isn’t about shocking plot twists. Instead, it’s about having a box of jigsaw pieces and gradually putting them together to reveal more and more of the picture to your reader/audience.

Amazon Alternatives

Recently, there has been a lot of discussion around strike action against Amazon because of their horrific workplace practices and their treatment of employees. There are horror stories from warehouse workers and delivery drivers about low wages, unpaid hours which push the wages below the minimum, ridiculous productivity demands and penalties meaning that workers pee in bottles because they don’t have time for toilet breaks, and the fact that vast numbers of employees are living in abject poverty while the CEO is worth over a hundred billion dollars, which is more money than a person could ever hope to spend in their lifetime.

Amazon’s profit margins are so high that they could easily pay all their employees a living wage and still be making billions, so there is no excuse for this mistreatment of staff.

As such, there have been calls for strikes. There has been some confusion over dates, but the current information is that strikes will be taking place over Prime day, to hit a major promotional event, with the strike between the 15th and 17th of July. Customers are being discouraged from buying from Amazon during the strike (and boycotting longer if you can do, until the company makes some changes).

As an author, so much of what I do is based around trying to get people to sites like Amazon to buy my books, but I don’t want to support Amazon during this strike action, so here are some alternatives if you’re looking to buy my books.

Shadows of Tomorrow and its sequel Between Yesterdays are both available from Waterstones and other mainstream bookshops.

The Codename Omega series, Omega Rising, Traitor in the Tower, and Hidden in the Signal, can be bought directly from Lulu as both paperbacks and ebooks.

My latest novel, Wolf Unleashed, is available directly from the publisher, Guardbridge Books or through Waterstones and other major bookshops.

The ebook of Child of the Hive, my first novel, can be bought from Smashwords.

My superhero parody, The Adventures of Technicality Man, is only available for purchase from Amazon, so to support the strike, I’m giving this book away through Instafreebie. Through until the end of July you can get a copy of this ebook for free.

I hope that if you want to buy my books, you will consider buying them from somewhere other than Amazon until the demands for better treatment of workers are met.

What has a publisher ever done for us?

A short while ago, I got into an exchange online with someone about writing and the publishing process. We discussed a few different aspects on the subject, but I was surprised to find that they had a very strong feeling against using a traditional publisher. When I asked why, their answer was that it was because the author only gets about 20% of the income from a book, so it was like giving away 80% of your business earnings for all time, in exchange for a small start up loan (i.e. the cost of producing the book).

My response was that the “loan” can actually be pretty big, and that publishers do a lot more than just provide the costs at the start. This is a slightly expanded version of the answer I gave them.

The initial creation of a book is a long process and can be quite costly. If we assume we’re talking print books, then a traditional publisher is covering the cost of an initial high-level edit (going through and offering advice on how to improve the structure and pacing of the book, perhaps commenting on characterisation or areas that need improvement), as well as line editing, copy editing and proof-reading. A book can go past four or five pairs of eyes before it gets published (and still somehow typos slip through). On top of this, the publisher will be doing type-setting and laying the book out for printing.

How much all of this costs would vary based on the length of the book (most editors charge by the word count or page count, or by how many hours they spend going through the book), whether the publisher has those people as full time staff or if they contract the services out, how clean the manuscript is (a friend of mine who does line editing and proof reading work looks at a sample of the work first and charges based on how many problems it has, because a book with loads of typos, spelling mistakes, and grammatical errors will take more effort to edit than one with only a few), and the level of skill and experience of the people doing the work. It’s hard to put a number on the cost for all these rounds of editing because it varies so much from book to book, but you’re probably looking at a couple of thousand pounds at a minimum, and it could be substantially higher for longer books.

Then there are things like the cost of a cover designer. Again, the cost of this would vary depending on whether the artist is an employee or contractor, but you could expect another few hundred pounds to go on this.

Then there’s the cost of printing the book, not to mention storing the physical copies and handling the distribution.

So before your book has even hit the shelves, a traditional publisher has already made a substantial investment in a book.

Then comes the second half of the discussion, around how what the author gets stacks up against what the publisher gets when the book is sold. The normal rate of royalties for a printed book is between 10% and 20%, depending on the publisher. This is based on the sale price. So if a book sells for £10, you could expect to see £2 of that money. But does that mean the publisher gets the other £8 as profit? No. Some of that will go to the bookshop. Let’s assume the bookshop takes 15% for transacting the sale, that leaves the publisher with £6.50. But there’s also the physical cost of the book – the paper and the printing – so that’s not all profit. Going by the print costs of one of my books as a model, that could be another £3.50 (large print runs are cheaper per book, so if you’re selling thousands or millions of copies, this cost would drop) leaving the publisher with £3 per book.

Please remember that these numbers are all very rough.

Now, you might look at these estimates and wonder why, even after the other costs are taken into consideration, the publisher chunk is still larger than the author’s chunk. The person who I was discussing this with originally seemed to believe that once the book was produced, the publisher wasn’t doing much to earn their cut. So here is a short list of what my publisher has done/is doing for me with my most recent book, Wolf Unleashed.

  • They organised the launch event and paid for the wine and nibbles
  • They got the book reviewed on Readers’ Favorite (it was a five star review, but the publisher couldn’t control that)
  • They print the copies of the book
  • They store the printed copies of the book
  • They handle distribution out to retailers
  • They handle the registering of the book on the distribution/ordering services that are used by the major retailers
  • They promote the book on social media
  • They have dealers tables at science fiction conventions to sell copies of the books they’ve published, including mine
  • They sell the book through their website

And that’s just the most tangible things. There’s also a less tangible aura of legitimacy that surrounds a book that’s been traditionally published, no matter who that publisher might be and whatever else they’re doing. I recently went into a branch of Daunt Books and asked whether they would stock a copy of Wolf Unleashed. To start with, the guy I was talking to was very reluctant, talking about how the stock decisions were made in another branch, and how I’d probably have to take a copy of the book in to show them, but when I mentioned that the book had a traditional publisher, he looked it up on his system and said he could order a copy in.

Having a traditional publisher isn’t a guarantee of quality, but it does substantially reduce the risk for bookshops because they know that someone who isn’t the author thinks that it’s a good book, and that it will have gone through some editing and proofing. Bookshops are vastly more willing to take a chance on stocking a book they’ve never heard of if they know it came from a traditional publisher, even if that publisher is a small one.

So when it comes to getting a paper book published, I would definitely recommend looking for a traditional publisher. E-books are a little trickier, since it’s much easier to publish an e-book yourself and the initial costs are lower, and you lose some of the intangible benefits like being in bookshops. On the other hand though, a lot of publishers offer a more favourable royalty split on e-books and they still help with getting the book out to a wider audience, so you probably won’t have to do quite as much legwork yourself to reach the same number of readers.

There are advantages to going the self-publishing route (speed of publication, complete control, the ability to publish books that are too weird or different to fit into normal publishing categories, not having to deal with piles of rejection letters) but if you’re going to make such a big decision about your book, you should know what you’d be missing out on if you choose not to go with a traditional publisher.